7 Successful Areas For Your WordPress Website
We want your website to do more than just look pretty. We build websites to engage customers and generate leads.
We Put Content First
Content is perhaps the single most important factor for a website's success. It is also the reason why many websites fail, which is why we put content first. We guide you through the process of gathering, writing and structuring your website content for maximum impact.
The content for your WordPress website will either make or break your success, which is why we have developed a very specific formula for helping you. We make sure your content grabs attention, tugs at needs, connects with desires and inspires action.
Website Layout For Success
Potential customers visiting your website have a very limited attention span, so presentation of your content needs to engage and flow easily from section to section on your WordPress website. If that goal is achieved visitors will stay engaged longer, feel inclined to read more and take action.
Too much scrolling, slow loading websites and ineffective layout will surely chase consumers away to your competitors website instead. Using the right tone and colors will also affect your visitors. We make websites look good in all browsers and all screens, on mobile, tablet and desktop.
The 3 Clicks Rule
The goal of a successful website is to guide the reader to take action in the least amount of steps. As a rule we suggest no more than 3 clicks from the home page to contact page. Achieving this goal, has everything to do with the flow of content and design on your website.
Navigation is crucial and keeping the customer on task with is as little distractions is key to promoting the right "next action taken". Often WordPress websites have sidebars and widgets which serve no purpose. We help you streamline content and guide your consumers to take action.
Headlines Matter Most
Everyday we consume content on the web. Often we scan headers and decide whether the content is worth reading or not, depending on our current needs and desires. If we cannot grab the attention of the consumer in a powerful way... they will move on.
Two great ways to catch a consumers attention is through strong headlines and visuals. Headlines and images must tug at a need or a strong desire in order to deserve the attention and time of the reader.
Connect To Consumers
Now that you have the consumers attention, the next step is to keep them interested. Interest is created by focusing on needs and the challenges your potential consumer is currently facing. By explaining the consumers needs to them clearly, makes them feel you understand.
You need to talk about your consumer and his needs rather than talking about your business and solutions. If you take an interest in your consumers, they will naturally be interested in your solutions.
Tug At The Heart
Desire is the key to getting consumers to take action. This next step is a tricky one. The goal is to cultivate enough desire to spark your consumers into action. This is done by focusing on one key element... "benefits"
How does your service or product benefit the consumer ? Benefits need to be crafted in such away that they answer and fulfill the needs of the consumer on your website. Once you have done this part correctly, your consumers will be ready to take the next step...Action.
Call To Action
Too many websites have pages with content about the services or products the company offers with no "call to action". The customer reads through all the content and when they get to the bottom of the page the next step is missing... so they leave unsatisfied.
A "call to action" is the next critical action. This is often comes in the form of a button, contact number or form to fill in. Crafting the right words are equally as important. There is a big difference between "contact me" and " request a free quote". How you craft your call to action will often be the difference between action or abandonment.
What's Included In Your WordPress Website Package
We have got you covered from start to finish, from concept to completion and beyond. A full spectrum of WordPress service's all in one convenient place.
A Flexible Framework
Websites build on the WordPress platform is at the heart of we do. We have selected this platform because it offer's the best options for design, layout, content marketing, search engine optimization, e-commerce and much more.
We want your website to evolve easily and naturally as your business grows without having to rebuild it on a new platform again when you expand or re brand. This is why WordPress websites are an excellent choice for building an online presence.
Modern & Striking Design
I am sure you have seen, the trend of of flat, full width, modern and clean websites emerging on the web. This style of website design is most favorable to the reader because content is easy to read, visually appealing and simple to navigate.
We follow that style of design ensuring your website looks good on all devices, follows a steady tone and professional look. Your website is the face of your business on line, we understand that clearly. Which is why we design every website to the best of our ability and to your specifications.
On Page SEO
Each page is optimized to be found on the web. We take special care to optimize title tags, meta data, keywords, page titles, headers, images and keyword density in all the pages of your WordPress website. What is the point of having a website not being found on the internet.
We connect your website to google analytics and webmaster tools for tracking visitors and behavior. This allows you to learn about your consumers and improve the website over time. We follow best seo practices, no shortcuts... so your website can rank naturally.
Built To Promote
Content media, blogging and social media are used by smart marketers today. We have blogging and sharing built right into your website platform, to encourage promotion and interaction with your consumers.
WordPress websites are a great platform that caters for easily adding blog posts, social media and content marketing to increase engagement on your website. This will help you share useful content with your consumers to increase traffic and new queries via your website .
Premium WordPress Hosting
We are not the typical hosting company that offers low cost hosting, trying to catch new customers with a cheap offer. WordPress Websites require a quality, safe and reliable service that is tailored to consumers needs and strong support.
Which is why our WordPress hosting focuses on key elements like keeping plugins and versions current, loading speed, website monitoring, security against hackers, daily backups, database optimization, VPS Hosting and WordPress specific support .
Strong WordPress Support
As part of our custom hosting, we provide WordPress specific report. That means we can help with WordPress specific problems like increasing memory allocation, tweaking plugins, fixing php errors and many other common mishaps.
We want you to focus on running your business, knowing that your online marketing arm is running smoothly and effectively. And if you do make an error when updating your website, we will be there to help you fix it.
Drag and Drop Editing
Once your website is complete it represents your company at that moment in time. We know that information, products and service and details will change as your business grows and evolves. We also know the pain of having to go back to the designer to make simple changes.
This is why we have built a website solution that is easy and intuitive for you to edit form the front end of your website. Change content and preview it live while you editing it. No more coding and complicated settings, just a simple front end drop and drag and click interface that is easy to use.